Strategic Confusion!

Posted by admin on July 8, 2014

One of biggest mistakes made is to confuse strategic thinking with strategic planning. The first involves thinking and the second involves planning! Organisations may believe they are thinking strategically when they are really just going through the annual planning round. People may also rush into planning mode - which is more comfortable - and do not spend enough time in thinking mode – which can be less comfortable. Note also that the strategic thinking must precede the planning. As Henry Mintzberg comments “strategic planning isn’t strategic thinking – one is analysis and the other is synthesis”.


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